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Voguish Apt Staging

Posted on 2010/12/07 by Mia in AW 2010, Kitchen, scandinavian, Wallpapers

Pretty nice kitchen huh? It certainly is white white white, but I like the combination of the slightly country-ish kitchen dressers and the – with a decor term coined by Henen – public toilet style tiles. Do you remember the new cool real estate agent I wrote about a few months ago – Fantastic Frank? They put effort and care into showing the character of each abode, using a stylist and a renowned fashion photographer. They have now opened their office, and these are some pics from a Stockholm apartment currently for sale. I think this BBQ cooktop pic from the kitchen is stunningly delicious:

Food is also frequently used by another inspiring real estate agent I wrote about I a few days ago, Alvhem, but Fantastic Frank has taken the stadging concept one step further – or let’s say in another direction – with the vibe of an in vogue interior magazine.

Oh, I can not help to say,.. the owner has dropped his scarf! As for the ‘red leather glove pic’ below – certainly set with chic interigue – I have some mixed emotions, in terms of styling in real estate advertising. It is kind of hard to imagine the owner saying “Hey, now that you take pics of my flat, would you please make use of my right hand glove?” ;) i.e it’s showy and foremost right out balancing on the ugly vs cool-thread. Brave. Anyho, I unconditionally love its unconventionality (just visit the all-embracing real estate lister Hemnet and compare ads)

You wouldn’t guess these pics derive from a real estate ad, would you? My favourtie pic in this specific ad is undeniably the one below. I’d fancy placing my armchair right there.

See full apt. ad here.

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All white, Fantastic Frank, glove, in vogue, public toilet tiles, real estate ads, staging, white, wood 4 Comments
  • Doris

    The pics are lovely, very magazine-ish. But I can’t see why anyone would pay more for this apartment just because of some arty-farty photos in a broker ad?

  • Mia

    Nah I agree, people might not pay more. In a way: hopefully they do not because of photos =) But more people might notice it because it stands out from the regular boring Stockholm styling and package, and also see and get interested in its features when it is presented from a different angle like this. In the end, I dont know :) I like the creativeness though, the inventive side of it.

    And thanks a lot for commenting!

  • http://www.facebook.com/profile.php?id=100000017934493 Lovisa Eriksson

    Hello Mia,

    I saw the other photos too, from bed room and living room. Clothes on chair, scarfs on floor and glove on door are like magazine photos!! Thy have nothing to do with the apartment itself!! But it is cool with something new!! I really like the wallpaper in the last photo.

  • http://www.fantasticfrank.wordpress.com Tomas Backman

    You are all fantastic – thank you all for the kind words we’ve put a lot of work into those photos.
    (if you want to see our latest creation here’s a link: http://fantasticfrank.wordpress.com/2011/01/21/norrbackagatan-5-saljs-nu/ )
    Have a great final hours of the weekend!
    /Tomas @ Fantastic Frank

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Trendey is a home decor blog written by Mia. Just like her decor guru Pippi Longstocking she was born and bred in Sweden.

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