As you probably already know, no one is drinking coffee in mugs anymore. It’s all about petite and beautiful vintage coffee cups. This phenomena goes along with the 1950’s/60´s housewife trend. For today, a non-negligible amount of young urban people has brought sweet new life to chores and duties our parents thought were overdue. The trend is aimed at the American housewives from the 50s. A bit harsh, a bit glamourous, but mostly back-to-the-bone. The new born interest in home-made soup and bread, 7 kinds of cookies, spectacular cupcakes and in exchangig tips on how best to manage antler salt has not necessarily anything to do with a backlash; i.e. a desire to never work and just wear a floury apron and be devoted to housework. Inside of the trend there is indeed an element of admiration of each other’s vintage china and puffy vintage skirts, but there’s also a high awareness and a play with stereotypes. It’s way aside from the heroine chic fashion, quite the opposite: with the hair come wavy on rollers and with the tilting pleated skirt, you can eat as much frosting as you wish. It is permissive, and that’s probably one key as to why the trend is so easily absorbed today. The appealing part of the housewife in modern times seems altogether to go back to the genuine: to make real food, cooked from scratch. To practice the tricks and that grandma taught us. To stand firmly on our roots when the wind wines. As long as you know how to grow and harvest potatoes you’ll survive difficult times.
So, even though not all of us will be making 7 sweet pastries for the coffee rope on Sunday, we cant’t escape reality. For this, we need flowered tablecloths and china from the first half of the 1900s. Here’s a lovely vintage coffee cup example: