Since Svenskt Tenn recently opened its brand new – international – online store, and as Josef Frank undeniably is a major trend guru, here’s a Top 3 of decor items signed The Father of the Scandinavian Style. Number one on the list is a tea-cozy, in beautiful fabrics designed by Josef Frank. I really like tea cozy covers – summer, autumn and winter, they make the cozy tea drinking even softer. 510 SEK is the price. Number two on the list must be a book, because if there is someone who has developed ideas and theory about Swedish home decor, it is Josef Frank. The book Accidentism by Mikael Bergquist and Olaf Michelsen includes fantasy houses that Frank drew on the basis of his philosophy that the house should adjust in shape and form after those who lived in it and not vice versa. I am afraid the book is still only available in Swedish :(
Third on the Top 3 is a wallpaper designed by Josef Frank, named Paradise. Josef Frank was certainly a strong advocate for white walls. White walls were in his view the only way to preserve freedom and enable the introduction of a variety of decorative items and patterns without disrupting the colour scheme. I like this pattern design with a white background. The price tag is 380 SEK for a 10 m roll by 53 cm in width.
To close this, two nice interior products signed Estrid Ericson (1894-1981). Where would Josef Frank have been without the hand of Estric Ericson? He may not have had the amazing impact he had without Estrid recruiting him. And Estrid Ericson should be praised especially, for starting and running a successful company as a 30-year-old woman! in the 1920s! To the left a very cool matchbox cover, in pewter and with the phrase The world is a book and he who stays at home reads only one page. Estrid apparently found the quote from her old notes, but never managed to find out who wrote it. Price tag 1625 SEK. To the right, a brass trivet with the words Bless this house oh Lord we pray, make it safe by night and day. The trivet was designed by Estrid as a door decoration designed to protect the home from all evil. The text is the first line of a song written in 1927 by poet Helen Taylor and composer May Brahe. Price: 395 SEK.