This is the year of the Royal Wedding. In June, Crown Princess Victoria will finally ger her prince, Mr Daniel Westling. Yesterday, the Official Wedding Series was presented.
The visual theme consists of a pattern that originally comes from Drottningholm Palace. The pattern was created in connection with the renovation of the Rikssal (National Hall) in 1846, which was initiated by King Oskar I and Queen Josefina. The original pattern has now been refined to give a more stylish impression. In addition, the personal character is being strengthened by the addition of the crown of the Swedish Successor. The star is a variation of the North Star, which is a well-known national symbol.
To create an additional unified expression, a colour scale has been developed that emphasizes what is Swedish, royal, and – the beautiful early summer. The Swedish early summer garden will be the starting point for the floral arrangements, where the most beautiful flowers that Sweden has to offer during this season will be in focus. Personally, I look forward to that presentation, it will probably be totally sweet.
The Royal Court has approved a number of Swedish companies (in the chocolate industry, coffee, glass, porcelain, to mention av few) to develop products that will be included in the Official Wedding Series. The concept behind the Official Wedding Series is that it will do well for others. A part of the revenue from product sales will go to the Crown Princess and Mr. Daniel WestlingÂ´s Wedding Foundation – with a view to combat exclusion in Swedish children and youth and promote good health. On the products there will be a text that clarifies the purpose of the Foundation. Here’s a selection of the Official Wedding Goods: