The Swedish home textile chain Hemtex recently relaunched after a total makeover. Market share had decreased and target group analysis said costumers want trends, fashion and emotional values in home textile. So the company hired ad agency åkestam.holst to create their new trendy expression. Now when the aim is to be at the forefront of […]
Posts tagged "trend"
…in home decor and especially on walls, in definitely marching in. I almost dare promise colour explosion will be one of the major trend themes for AW 2010. French Marie Claire Maison gives many inspiring examples. Strong, cheerful and energizing colours in kitchens… …and pastels with extra spice in bedrooms as well as living rooms.
As you probably already know, no one is drinking coffee in mugs anymore. It’s all about petite and beautiful vintage coffee cups. This phenomena goes along with the 1950’s/60´s housewife trend. For today, a non-negligible amount of young urban people has brought sweet new life to chores and duties our parents thought were overdue. The […]
This weekend the Formex Fair and Exhibition is taking place in Stockholm. It is the largest trade fair for Nordic interior design with around 24,000 national and international professional visitors. This autumn’s trend theme, Vintage Travel, is presented as a fashionable journey back to yesteryear. It wants to take visitors back to a more glamorous […]
Each season, Pantone surveys the designers of New York Fashion Week to identify the 10 most directional colours. Above is the colour-palette for the upcoming season. In the fashion colour report of fall 2009, Leatrice Eiseman, the Exec. Dir. of Pantone Color Institute, states that the fall 2009 palette is more unique and thoughtful than […]