The Swedish folk style is well-looked-after and continuously brought up to date by Gudrun Sjödén. Above and below are images from her latest home collection. IMHO, the collections get better each year, none of her past has been this nice. The choice of interiors for the photos – an old cottage far north in the country (Burträsk above), an industrial building in a Stockholm suburb (below) and a wooden house in the archipelago (Resarö) are all perfect, pure atmosphere-enhancers.
Textiles are crucial in this decor: curtains, rugs, hangings, table cloths and runners, chair cushions, throws, pillows…and characteristic wallpapers>s. The style is easy to apply – even in small doses – to get an ethnic/folklore touch.
Some say the traditional Swedish folklore style is dead. I say NO NO NO….It may not be the hottest trend in the broad masses of people, but it surely is in good health. A great example is this 50x70cm print below by the talented young illustrator Henning Trollbäck. He “lost himself in the old myths of the dalahorse”:
There are plenty of contemporary folklore fabrics. Among my fav’s is this metered fabric by Eva Jobs for Jobs Handtryck: