Every now and then, I slip into the subject ‘Prevailing trends in styling and decor in Stockholm’. I find it interesting and therefore we certainly have *quite a few* mentions of “Stockholm-White” and entries on this city’s homogen real estate ads here at Trendey. Then again, we are 50 % Stockholm-based.
A very welcome feature in the Stockholm home style department is Fantastic Frank – a new real estate agent. Fantastic Frank deals with homes with character, in a new way. Fantastic Frank looks at the character of the home or house in question, and takes that as a starting point. Only then you can see who will stay there next. Therefore, their aim in managing property sales is to reach the few who loves the place, rather than to reach the very many who likes it.
Fantastic Frank works with renowned fashion photographer Anders Lindén and stylists in their concept and offers the seller six different themed packages to choose from (i.e. including styling, brochures, ads, etc). Emma’s design blog featured one of these themes the other day, Fantastic Frank’s first object on the market which was Wallstreet – themed: quiet, elitist and designed. Another theme or interior design profile is Scandinavia; below is a few photos from the very first apartment for sale within this theme.
I love the carrots and the dala horse! Other themes are the Newyorkish and sleek The Loft, the traditional and academic Boston, the classic noble Gustaf - think period features and herringbone parquet – and lastly the creative and warm Boheme. Oh, and did I mention Fantastic Frank also has a blog.
Now why is Frank Fantastic? I think these (freely translated) words from Founder and Creative Director Tomas Backman says it all:
I have always admired my grandparents for their careful concerns of their homes. A curtain change to cooling white for the summer, or bright red for Christmas changed the mood of the whole apartment and made the home change character several times a year. A home is more than the size and space between the apartment walls. Our minds are more affected by the light and colours, the sounds and structures, than of a design chair.
We feel good when we are inspired, when we know that there is a purpose with what we surround ourselves with. Once a home has character we can have a relationship to it.