Saturated Nouveau Riche Paint

Today, the Swedish paint manufacturer Beckers launched their AW 09/10 paint collections. Inspiration is derived from three parallel trends: Eco, that connotes to the environmental awareness with beige colours in earthy tones, white and some yellow and green hues. The colorful geometry that communicates art and freedom, with sporty and happy hues preferably with metallic luster and graphical expressions. Last but not least (rather most!) is the focus on new luxury, nouveau riche. The new luxury paint has an unconcerned saturated approach, inspired by the newly rich countries’ (read Russia, China, India..s’) “carefree” attitude and fearlessness of colours. Here we find deep, bold and sophisticated colours accented by luxurious metals such as copper, gold and bronze. They also call it shabby chic, with a slogan that goes “just do it nice enough”.