…accoring to Formex, i.e. from a Swedish/Nordic point of view.
As the Formex fair is the largest trade fair for Nordic interior design, we always open our ears to what exciting stuff they have to say about future home decor trends. Each season, before the fair, their predictions are pronounced. In terms of a theme. AW 2009 was Vintage Travel, SS 2010 was Creative Flow, this current season is themed Happy and – next, Spring/Summer 2011…
…is given the trend theme Glorious mix. G l o r i o u s mix. Starting point is that the idea of mixing, matching and reusing has gained a strong foothold in the Nordic region. Though things are beginning to change: we’ve started longing for design, art and gleaming shiny surfaces again. My dear, have we…(!)
This is the Formex trend diagnosis for SS11:
The personal mix is still our guiding principle, yet now we are going the whole hog with a more imaginative, bold and optimistic style, accentuating vibrant art and design, and with a large dose of humour. The look is sophisticated and elegant, with a modern jet-set feel. The impression is graphic and stylistically pure, yet at the same time relaxed and humorous, based on style rather than money. We have taken our inspiration from Sixties pop optimism, with naïve designs, sculptural furniture, new colour combinations and large, graphic, optical and psychedelic patterns reminiscent of Marimekko and Pucci from the 1960s. Our favourite colours are a harmonious blend of turquoise and jade green, lilac and lemon-yellow, against a background of airy, light, almost white shades. And, of course, masses of shimmering gold. Glamour is back!
Ouch, so they say..! Reporting previous seasons I’ve been hammering my keyboard rather carefree, nodding, but this time I’m not sure. The graphic, optical and psychedelic pattern-impression and the modern jet-set feel? And is there ever harmony in a blend of turquoise and jade green, lilac and lemon-yellow against a background of almost white shades (see pic) – added masses of shimmering gold?
Trendey thinks maybe home decor aint walking that liney. No yet, anyway. The 50s revival only just started and I think we’ll need to rearrange the way we bring in the decades.. But we can’t decide, neither can Formex. You decorate as You wish. Always and remember no rules apply.