Did you spot the news about IKEA’s latest UK ad yesterday? If not, you’ve got to take a look at the video below! IKEA has conducted an experiment which consists in releasing a hundred cats inside the Wembley (London) superstore at night just to see what they get up to… The idea of the experiment is to find out which furniture made the cats happy (ehh..hrrmm….) and to use the footage in the latest UK ad campaign (read more here at The Guardian). The finished ad premiers tomorrow on ITV1 during X Factor so if you’re UK based have a look and see what you think! Has IKEA lost the plot or not? Have your say in this weekend’s poll!