We have a special eye to trends here @trend-ey. It has been suggested that the main interior trend of 2010 is not to follow any trends. The trend is anti-trend. Key words are personality, freedom of choice, individuality and creativity. To celebrate diversity and imperfection. Or perfection. You choose: Individuality rules!
So, how is this expressed? So far we have seen a strong mix-trend. To mix and match, or actually: mix and consciously miss-match. Preferably, you mix new sustainable design with old furniture and fittings from flea markets and auctions. You mix shabby industrial parts with soft delicate fabrics and fine arts. Re-paint, re-use, and return to your (great) grandmother’s caches. Create your own unique design and decor by putting together spare pieces from today and yesteryear.
| photo: freshome |
Ideally, in this trend, you pretend not to pretend. You are above and beyond trends; you do as you like. Your newborn obsession with heirlooms and flea market finds is just You, it’s your personality. Now who’s fooling who. This isn’t follow no trends, is it?
So what is and what will be the expression and direction of the anti-trend trend? It is not the parisian rock chic, crazy colourful, eco, folklore or country chic; they are all trends… An anti-trend is an aversion to something that is usually chosen. So this need to work behind always-closed doors, otherwise people will ape after each other right? And there, we have the seeds of a trend.
As a first option I boldly say:
There is no such thing as an anti-trend trend. You can not escape.
The supply will be wide and diverse, in interior design magazines and blogs and in every conceivable kind of shop. Personal style rules. The world is our interior design oyster.
Back to basics. The prevailing perception is that you should own as few things as ever possible. Eco-thinking and consequences of the consumer society makes us want to live organically and be self-sufficient as far as possible. We really don’t care about glossy magazines and expensive design products. Mother Earth is our interior design oyster.