This is a IKEA catalogue 2011 roundup: some interior styling details, colours and overall trend themes. We’ll start off with a couple of styling features.

Examples of tricks we knew.. :p On the whole, I think the styling in the IKEA catalogues only gets better for each year. No doubt they are keeping pace with time. As for colours, IKEA fancies red and blue in particular the year 2011.

Good choices imho! Not too exciting and groundbreaking, but lagom (you know the Swedish word ‘lagom’? It’s like a National Word. Things must be moderate and pretty average, i.e.”just the right amount”.) With that said, however, the blue armchair might be a little too blue. Anyway, in terms of interior style trends the catalogue content comprises at least two more recent, apparent ones – a follow-up on the folklore style and a partially new industrial style.

| all images press photos |

…together with something new, something old and something borrowed. An excellent interior design formula!

| images: The world of interiors, August 2010 issue |

The ‘borrowed’-part might have several translations in terms of decor, e.g borrowed from another style…borrowed from a friend…Bottom line is though, I’m crazy for blue. Hit the tag blue you’ll find a dozen posts I’ve written about this colour. It keeps coming back! And, I am completely on the mix-track. Take stuff you love, whether they are new, old, inherited, found at the dump or borrowed. Let the elements play together. Add blue :)

| image: Living Etc, September 2010 issue |

Above are details from some lovely rooms featured in Danish magazine RUM June 2010 issue. To the left, pillows made out of ponchos from Peru and rugs from Iran and Yemen create an inviting and homely ethnic/folk traditional look. To the right, a startlingly interesting space (a circus wagon in fact) is made even more interesting by the pretty and colourful folk art textiles. I’m warming up to this style, which is all about handcrafted textiles and furniture, patterns and multi- colours.

Some shopping inspiration below:

[Top left: Suzani bedspread from Yurdan, approx. 200-700 USD; Top right: Chair from Niki Jones 250 GBP; Bottom left: Plant pots from Graham & Green 39.50 GBP; Bottom right: Cushions from Niki Jones 38-60 GBP]

Let me tell you about another thing I reeeeally like: Mora Clocks. They are today, I believe, almost as trendy as in their heyday, i.e. late 18th, early 19th century.

| photos: Home&Design and Veranda |

The Mora Clock is a special kind of longcase clock, made in the town Mora in the folklore-stuffed province Dalarna of Sweden.

In a column in the latest issue of Swedish Residence Kjell Häglund says Swedes have become trend-bulimics. We are compulsory eaters of home decor trends. Chew and spit, spit and chew. In a furious speed. Before the “right” lamp or furniture piece is for sale, we have bought it.

Worse still, we put ourselves on high horses with our “knowledge”. You can see it in the evening newspapers. They have started to let people send in pictures of their homes and comment on others’ home pictures. Result? Many disparaging remarks. Mean notes and remarks on almost everything from fellow readers who know exactly how the decor should be. Swedes are anxious, believe me, and our resistance to supreme trends is weak.

In view of this, let’s strike a blow for a narrow – almost no trend at all- trend: again; the Swedish folk style. Something old, reliable and genuine. No fuzz. One can not write about Swedish folk decor without mentioning Carl Larsson (1853-1919).

photo: Carl Larsson Garden

The home – the interior ideal – created by artist couple Carl and Karin Larsson in Sundborn more than 100 years ago, has been given standing as the archetype of Swedishness. Sweden’s first interior design book A home by Carl Larsson, with 24 paintings from Little Hyttnäs in Sundborn, came out in 1889. In this book Carl Larsson describes how a nice home can be created with simple means. He writes:

Therefore, o, Swede, save yourself in time, again become simple and dignified, be rather clumsy than elegant, dress up in leather, fur and wool, make yourself furniture that fit your heavy body, and way in strong colours in everything, yes, the so-called gaudy, which are necessary as contrasts to the deep green pine forests and the cold white snow, and let your hand freely cut or paint the meandering he is willing and able to on your furniture. Then you will become happy in the feeling of being yourself, it will go well, and you shall live long upon the earth. Amen.

The painting “Skamvrån” (‘The Shame Corner’) by Carl Larsson

The Swedish folk style is well-looked-after and continuously brought up to date by Gudrun Sjödén. Above and below are images from her latest home collection. IMHO, the collections get better each year, none of her past has been this nice. The choice of interiors for the photos – an old cottage far north in the country (Burträsk above), an industrial building in a Stockholm suburb (below) and a wooden house in the archipelago (Resarö) are all perfect, pure atmosphere-enhancers.

Textiles are crucial in this decor: curtains, rugs, hangings, table cloths and runners, chair cushions, throws, pillows…and characteristic wallpapers>s. The style is easy to apply – even in small doses – to get an ethnic/folklore touch.

Some say the traditional Swedish folklore style is dead. I say NO NO NO….It may not be the hottest trend in the broad masses of people, but it surely is in good health. A great example is this 50x70cm print below by the talented young illustrator Henning Trollbäck. He “lost himself in the old myths of the dalahorse”:

There are plenty of contemporary folklore fabrics. Among my fav’s is this metered fabric by Eva Jobs for Jobs Handtryck:

Discuss!