..is the trend theme of the Spring 2010 Formex Fair and Exhibition. Current season, AW 2009, Formex took us on a fashionable journey back to yesteryear. From the window of a respectably-furnished train carriage we saw the 1940s and 50s, literature, maps and globes. The colour scale included olive green, orange, tomato, rust and muted yellow. The trend theme was Vintage Travel. Now, for the light season ahead, Nordic designers gather round the theme Creative Flow. Spring 2010 Formex fair will take place January 21-24, 2010.

The outline says cautious optimism and a desire for change create considerable scope for creativity. So what’s the setting this time? Rooms…places where people go to create. Workrooms and studios of designers and creators, may it be an industrial premise, converted shops or loft spaces, the gardener’s greenhouse, the author’s den or the artist’s studio. Or rooms where creativity and living space merge: The kitchen table becomes a sewing corner; the living room a painter’s studio. Some key words on this trend theme: Natural, raw surfaces blend with bright colours and high finish. Poppy primary colours meet muted earthy naturals. The feeling is sophisticated, but also very relaxed. I like it! Creative flow is exactly what I need. Not only because I am planning how to arrange and furnish our new home (I have lots of flow on that part!), no, because I have some creative job to do. For-a-living. I need to find the flow. My study room/home office in the new flat will be given the best circumstances to stimulate this. My chioce of creative colour for the walls is obvious. It’s a blue hue. The blue on the pic below (from DAY Birger et Mikkelsen) is very similiar to the colour I’m after.

To determine the colour on the pic (to make paint-shopping easier) I tried the programmes Color Capture and Color Snap (iPhone app-versions). To my great satisfaction the hues closest were called Refuge, Stillwater and Sea Reflections. I know nothing more creativity-stimulating than the sea, the great blue ocean. In order to be creative in a concentrated way, I need calm and serenity. Like the view of an open, calm sea. Noise creates ideas, waves challenges ideas, but for creativeness to flow the sea needs to be still. Shades of blue brings me peace and enliven my creative spirit. I will combine the sea-reflecting cold blue walls in my refuge with velvet curtains in a warm copper-rust-orange hue, hung on a white-painted birch tree branch. I will rest my head in a black daybed, and have all books arranged in white bookshelves. I’ll post a photo when it’s done!

What is a creative environment to You? How do You arrange a room or space to spark creativity?
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