The Gudrun Sjödén Winter 2009 catalogue arrived to me today. It reminded me to check back on the lovely AW 2009 home collection. One of the themes (my favourite) is Burträsk, a tiny town in the far north of Sweden. Gudrun Sjödén was inspired by pictures in the book “Måla som förr” (“Paint like in the Old Days”) taken in a cottage in Burträsk. And so she went there, to a cottage with a colourful decor – a yellow ochre background and shades of Paris blue. Inspiring, I think!
Now to the Winter 2009 clothes collection “Bhutan/Stockholm”. Some may think BurtrÃ¤sk is far away, but this time Gudrun Sjödén has travelled to the Kingdom of Bhutan high up in the Himalayas. Here she found a fine tune: a blend of simple Scandinavia with the colourful Buddhist Bhutan. Message is: there is a link between folklore all over the world. Gudrun Sjödén created her first unique collection in 1974. Having grown up with Gudrun Sjödén-style as a concept as familiar as the stackable orange chairs in the school canteen, I think I haven’t seen the forest for all the trees. The clothes are mainly very colourful and bold, chunky and shapeless. It is, and has always been, homespun, coarse and comfortable. The concept is strong, almost overwhelming. However, looking behind the more than 30 years old stereotype, I can easily recognize there are some treasures! Here’s a few favourites from the Winter 2009 collection:
A spooted top in lyocell, £43, and a tiered cotton skirt, £53. I would match them a bit different though… The “Mountain avens” long knee-socks look soo cozy! It’s jacquard-knit socks that feature a pretty folklore pattern with a twisted braid and tassels. This is where Gudrun Sjödén meets Odd Molly and make excellent Swedish blended folklore style.