Boomerang Goes Home!

The Swedish fashion company Boomerang has, since the start in 1976, said to define “Scandinavian Preppy”. Their concept is a preppy style with a Swedish heritage – less sporty than the American style, yet more casual and less formal than the British style. Tonight, the Boomerang Home Collection will be previewed.. and from tomorrow Friday, it will be sold at Boomerang stores. Exiting!

| photo from Design Delight |

Those stools look very appealing! The Home collection is developed in collaboration with designer Jens Fager. And there’s a Boomerang Effect – lamps, carpets, stool-seats, etc, are made from recycled clothing and fabrics – waste material from the production of Boomerang clothing. The Boomerang Effect also means that you can return your old Boomerang garments to the store and receive a 10% discount on your next purchase – some of the returned garments will be given a second chance. Super – thank you Design Delight for sharing this news – I feel an urgent need to go there tomorrow and check it out!