Swedish paint company Alcro is set to launch their 10th collection of the interior design paint series ad (alcro designers). This time, Alcro has engaged Dutch trend forecaster Li Edelkoort. As expected, there is a ultra-high sensitivity to trends in her choices. The new colour collection, ad.10, consists of 7 families with 4 colours in each, plus three complementary colours. Li Edelkkort has derived inspiration from the bird society. Here’s the first example, rural birds. With names such as Rooster crest, Chicken coop, Brown hen och Guinea fowl these paint colours are inspired by farm birds and rural culture.
Regarding the ad.10 colour collection Li Edelkoort states the end has come to the era of individualism. We rely more on each other, network and collaborate. Inspired by the doves we flock together in dark, grey spaces. Green, blue and purple accents give life to the base colour. Concrete grey becomes a key colour in interior design. In other words, this is another nail in the coffin for white. Darker interiors eat white like the hungry bird is munching seed. Next up, this is urban birds. A colour scheme of city birds living together in flocks. I like this one best.
I like this. And thirdly, we have the weaver birds. A string of nature. Residential builders with names like Bishop brown, Green passerine och Blue finch….
And, here’s the other 4 families in the ad.10 collection; baby birds, black birds, cocktail birds and singing birds.
| ad.10 by Li Edelkoort. Photographer: Michael Baumgarten. Illustrations: Nathalie L’ Été |