The trend theme of the AW 2010 Formex Fair and Exhibition is now realeased: it’s HAPPY! Next professional meeting for nordic design will take place August 12-15, 2010. It will be gathered around “togetherness”; to bake together, make things together, cook, go out, work, relax and share our experiences via facebook, blog and tweets – conversation and interaction between people is what makes life worth living. The theme encourage us to come up with new traditions, give friends and family unexpected compliments and lower our guards. To feel the optimism in the changing times and have an elegant glass of bubbly on Tuesday and a slow-cooked meal on Thursday. Sounds jolly fun to me!
As for home decor trends the upcoming season, trend theme states:
Simple furnishings, no showing off. Go with what you like in a delightfully personal, slightly crazy mix. Get rid of any burdens. We furnish our homes to match our way of life; loves, impulse purchases, faithful companions and old memories combined with brand new and home-made items. Country accessories mix with urban influences. Handicrafts and a studio feel are still super-current. For colours, look for 1950s pastels and bolder colours. Delicate patterns, checks, stripes and flowers, with shades of grey as a base.
Formex, by virtue of its size and impact, usually have a nose for trends. To not say, set trends. I am *happy* with the direction mapped out in the autumn theme. It’s a spin on what is trendy right now, adding an extra scoop of freedom, friendliness and optimism.