Swedish fashion house Acne showed their S/S 2011 womenswear collection earlier this week at London Fashion Week. Since they like doing things their own way (who said Swedes are eccentric!) they chose Princess Margaret’s old apartments at Kensington Palace for their catwalk.
Reviews say they were a success. A soft and clean collection, slightly bohemian. Colour scheme is mild with a lot of beige, grey, some accents of coral and blue, and a few hints of animal patterns. And the fashion news – geisha shoes!
Now Ambition to Create Novel Expressions. The tone for the Acne brand is subtle luxury and understated items. Nothing dominating anything else, yet every piece effortlessly stylish. Cool and personal. ACNE ideas were also unfloded in this interview. Asked about his one style rule ACNE’s founder and creative director Jonny Johansson says:
Keep it simple. And go for something that is from your relatives – something that you know why you’re wearing it – and mix with something that’s contemporary. It gives you your identity. I have a brooch that I wear that’s a family heirloom.
How is that for a decor philosophy? Makes sense and is pretty easily adapted into interior design/home decor I think! Certainly the points to keep it simple, no fuzz, and: go for something that is from your relatives or something that you know why you’re having around you. Mix and be personal. Next to Jonny Johansson in the pic above is a sofa from Acne’s first collection of furniture. It’s design reference is Carl Malmsten’s 1949 Berlin Sofa. As with fashion they played with proportion, lineage and structure to create new sculptural forms – and they dressed it in indigo. Slightly more spiritual and eclectic is the floral version if you look below, dressed in collaboration with Liberty.
Now, one last thing on the ACNE topic. Be sure to visit the newly opened concept store on London’s Dover Street. I paid it a visit the week before last and got myself a pair of the oh so hunted-and-hard-to-get-in-Sweden Pistol short boots. The store is a former gallery, now with four floors of Acne. Someone called the interiors “updated white box with a twist” and that’s pretty much what it is. Very very nice though. Clean wood, concrete, simple and stylish. And hey, that black sofa is comfortable!