Today, I have a special feature for you. Trendey has had a word with the design duo behind fabulous escape from sofa. If you haven’t seen their furniture collection yet, I hereby make sure you do! Escapefromsofa are exhibiting later this month in both TENT LONDON and Istanbul Design Week with nothing less than ûber-trendey design that hits both at our love for mid-century and the surge for nature inside. Or as Henen put it: 50’s modernism meets the Flintstones. Design duo Mahmut Kefeli (industrial designer) and Kerem Ercin believe in simplicity and worship the details, and they enjoy working with new and emerging materials and technologies. Now, let’s hear some more! I found three favourites in the collection, one of them is the 2-functions-in-1 sidetable Coma (above), cravings!, and another one is this gorgeous shelf/bookcase named Longneck:
Please tell us about it!
Longneck is our first baby actually. We designed longneck while we were designing nisantasi berker house (name of the project). We created it as a tv unit and later on we decided to make it as a moduler unit. And after all we are quite satisfied.
You should be! Your furniture collection is lovely. What was your main inspirations and thoughts for the collection?
We always try to work with the sense of style, simplicity and functionality and mostly believe that scandinavian furnitures are really good designs and we as escapefromsofa try to look from their aspect. And also we believe that the devil is in the details!
For the collection also we tried to achieve the perfection of simplicity, the perfection of craftmanship and also the perfection of functionality.
Your brand name is interesting. It implies a movement away from the sofa?
That’s actually what we try to impress with the name of escapefromsofa. As you know mediterenian people live quite close to their sofas. But we as escapefromsofa try to stay away from sofas. We love our job and we love to design. You know the saying that “ let your job be your lover, so that you dont have to go work everyday!“ This is the main idea that we try to implement to our office and co workers.
As you know every designer has at least one iconic rocking chair. So that we designed one :)
Well done! Love its vibe. Lastly, what are your plans – when and how will your products be available?
Our goal is to enlarge our collection and meet with manufacturers. So that we can distrubute our products worldwide. Also if we manage to produce 1.000.000 pieces of one product than i can say that we achieved our goal :).
Our product are available at Nordist in Istanbul. Hopefully we ll come up worldwide soon :)
And yey, Trendey sincerely hopes so too!